The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack  |  UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Alexander Negash

UX Magazine Fellow
Alexander Negash

Alexander Negash is currently a User Experience and Digital Marketing Analytics Consultant. He provides consulting services to help clients identify user behaviors, understand their needs and attitudes with the goal to enhance the user experience and optimize business. He has many years of experience practicing varied roles within the user experience, analytics, and marketing disciplines. His main research interest is in identifying strategic and business impacts of emerging digital technologies on user behavior and the use of new and innovative ways of applying these technologies in the process of research, design and development of products and services to enhance the user experience. He’s also passionate about data and how insights from different sources are used to back user experience design and development decisions. Alexander holds MSC in Information Systems and MA in Information Science.

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025