This article provides and overview and perspective on how Figma is leveling up its tools — adding AI, website publishing, and advanced drawing so designers can do more in one place.

They’re going after big competitors like Adobe, Canva, and Webflow by making Figma’s platform a “one-stop shop” for design and marketing work.

This author believes that despite the AI hype, Figma isn’t dying — they’re adapting fast to keep users happy and stay on top.

The big risk is the future — if Figma goes public and raises prices, they could become like Adobe (huge but expensive) or risk losing users to the next big, more intuitive design tool.