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Abhishek Chakraborty

Head of Design | LoveLocal

7+ years of experience in startups—as a consultant, founder, designer, and manager. I’ve mostly worked in the zero-to-one phase of a business—building and launching products (both consumer and B2B).

The Aesthetic-Usability Effect: Why beautiful-looking products are preferred over usable-but-not-beautiful ones.

  • Customer Experience, Design, Design Theory

Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the system’s underlying functionality.

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