There is a great demand for reliable and credible information on user experience (UX). Designers, developers, business practitioners, project managers, sales teams, and
business executives are all being tasked with understanding and implementing UX strategies across a multitude of platforms and across many diverse industries. It is UX Magazine’s mission to create a forum and a resource for professionals in the growing field of UX.
We are currently seeking experts in UX and related fields, conference presenters, and educators who teach UX‐related courses to develop paid or free, educational online
content for the UX community.
Every year, there are numerous conferences and lecture halls around the world where some of the brightest experts in the field are talking about UX. Unfortunately, due to time, distance, and monetary constraints, people can’t travel to most conferences or attend classroom lectures. UX Magazine’s goal is therefore to develop valuable, relevant online presentations and courses for purchase by UX Magazine. We believe this will help foster a passionate, involved and knowledgeable UX community, while earning money for the presenters and helping preserve UX Magazine’s larger mission to provide valuable article content to the community for free.
Audience
UX Magazine is unique in the arena of UX resources in that our audience not only consists of designer and engineering practitioners, but also business executives, project managers, students, and UX sales teams.
The courses and presentations will be geared directly towards one or more of these specific audiences.
Presentation Types
There are two types of presentation that UX Magazine will be publishing:
• Seminars/Video White Papers, which will be similar to the types of
presentations that are given at conferences and workshops.
• Courses, which will be more rigorous explorations of the subject, similar to what is seen in university lecture halls. These will often be longer and will involve more practical takeaways, exercises, and handouts. These may also involve several lectures related to a single subject.
For both formats, we recommend providing the audience with takeaway materials, examples, and resources that will be downloadable from the presentation web page.
Topics
The topics of seminars and courses should be fairly narrow so each is focused enough to thoroughly cover a specific aspect of UX and address the needs of a specific audience, and to have immediate, practical usefulness. Attendees should finish the seminars and courses with a sense of having learned something that will be immediately useful in their work or studies—something that was well worth the price of admission.
In many cases, topics for the seminars and courses will simply be adapted from conference presentations, workshops, or from university lectures or syllabi. UX
Magazine’s staff will work with presenters to develop topics that best fit their experience and the needs of the audience.
Recording and Distribution
Presenters will record their presentations in advance. Prerecording the presentation will give presenters the opportunity to correct errors, helping the presentation appear more polished and professional. We will include a form on the web page for the presentation that will allow people to contact the presenter if they have questions about the content. Anyone who purchases access to the presentations will be able to access the recorded version at any time in the future. They will also be notified when that same presenter submits a new presentation, or when a related presentation is published. This will allow presenters the opportunity to gain a following on our site.
An archive of new and past presentations will remain available on UX Magazine’s Courses & Seminars page for subscribers to purchase in perpetuity.
Format
All presentations will be prepared using ScreenFlow. This tool enables presenters to
assemble their presentations using a number of potential components:
• Prerecorded video
• Prerecorded screen sharing with voice over (with optional webcam overlay)
• Live screen sharing with voice over (with optional webcam overlay)
• Webcam stream
Screen sharing can be used to record slideshow presentations. For more information on the capabilities of ScreenFlow, please visit:
https://.telestream.net/screen‐flow/
The format will be fairly flexible according to the presenter and the topic, and we are open to ideas or suggestions if there is a preference for a specific format, presentation method, or style you are free to use that as well. We are able integrate videos on YouTube as well.
The editorial team at UX Magazine provides hands‐on support to ensure presenters have a great experience and are able to produce a very successful product. Prospective presenters should first submit topic ideas to us. We’ll work with you to identify the most viable topics and to help focus and refine your ideas. Following selection of a topic, we request that you submit a detailed outline for the presentation and, again, we will work with you to focus and refine it. The next step is to create a slide deck to serve as the backbone of the presentation. We will review that slide deck and give thoughts on how to improve it. For us to provide useful feedback, it helps if you include notes with the slide deck that outline what you will say on each slide.
Once a topic has been selected and the outline approved, a publication date for the presentation will be selected. We will allocate about ten days for you to prepare the slide deck and collaborate with us to refine it. You will then have about 30 days to create the recording of the presentation. We recommend you prepare the presentation early so there’s time for us to review it and recommend improvements, and for you to record and splice in the necessary changes.
Throughout this whole process, our goal is to do whatever we can to help you develop your presentation and ensure it is successful.
Compensation
The choice of what, if anything, to charge for each course will be a colloaboration between the presenter and UX Magazine. We will work with each presenter to set a price that balances the value of the content with the goal of generating as much interest as possible.
Presenters will receive a negotiated percentage of the revenue from their presentations. We will keep all presentations active on UX Magazine for as long as they are relevant and presenters will continue to receive payments from UX Magazine for as long as their presentations are purchased. Pricing for the presentations may change over time in response to changes in demand or decreasing relevance of the presentation content. Our goal is to maximize exposure for the presentations while tuning price to maximize revenue.
Distribution
UX Magazine will be responsible for marketing and distributing the content through the UX Magazine sites and through other venues that provide the opportunity to generate additional revenue for the presenter. The content will remain the property of the contributor, but UX Magazine will retain an exclusive distribution license to market and promote the lecture or presentation.
If you have any questions or if there is anything you need, please do not hesitate to contact Tiffany Hampton at [email protected]. As we begin this new endeavor, things
may change as we determine the best process. If you have any ideas for how to improve this service, please let us know! We look forward to working with you.