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Tag: Featured In Topic

Working with assumptions

  • Behavioral Science, Business UX Leaders, Emotion, Empathy

We should never work on assumptions but we definitely should work with assumptions.

Article by David Dikman
IDEAS IN BRIEF
Working with assumptions
  • Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
  • An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
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3 min read

How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
Article by Antonio Rotolo
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

Prioritizing Problems to Inform Product Design

  • Product design, Psychology and Human Behavior, Research Methods and Techniques, Team Dynamics

What if we shift the focus from solutions to problems? A view on UX research and why prioritizing problems pays off in the long run

Article by David Lick, Julia Barrett
IDEAS IN BRIEF
Prioritizing Problems to Inform Product Design
  • Focusing on solutions as you start UX research might lead to misunderstanding or overlooking user problems, which in turn, damages the whole design and development process.
  • To decrease the risk of poorly developed solutions and costly adjustments, it’s necessary to invest time and effort in discovering user problems and pain points, clearly distinguish them from users’ goals, and use diverse research methods.
  • Although focusing on pain points might seem more time-consuming initially, problems are more concrete, easier to uncover, and ultimately are the source for meaningful solutions.

Read the full article for perspective on how this shift from focusing on solutions to focusing on problems can be a powerful tool as you begin UX research.

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11 min read
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