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Hollywood goes open source, sort of

by Constantinos Demetriadis
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Is Hollywood reconsidering some of its’ strategies around film making?

I recently saw J.J. Abrams talk on TED, and was literally woken up to a reality “of the future” which, ironically enough, is happening now.

At some point he mentions that film making is now open for anyone who wants to do it. It no longer has to be done in studios and wrapped up in tremendous budgets. Anyone can grab a camera and start shooting.

I remember years ago – but not that many – anyone who wanted to create a short home movie, would literally be limited to creating something very “cheap” in every aspect. Either it be the quality of the end result or the “special” effects, it was always a “home” movie…

This has changed. Dramatically.

On May 3d, a new breed of movies was unleashed to the public. Not to say that this hasn’t been done before, it’s just the first time it has been done with Hollywoods’ consent.

I’m talking about The Hunt for Gollum which is self described as a “Independent film inspired by Lord of the Rings” and is based on the characters by J.R.R. Tolkien.

The film itself came to existence with a mere £3000 since it was created with the love – and funding – of it’s makers, and a whole bunch of “Lord of the Rings” fans, which took part in this venture without any pay.

Normally this would only go so far due to copyright laws and lawsuits. But in this case, Hollywood just said do it. Tolkien Enterprises, Peter Jackson and anyone else legally bound to the “Lord of the Rings” brand just said… “OK, do it, so long as you don’t profit from it”.

And they did.

To say the least, the end result is stunning, and nowhere near the cheap stuff we used to do back in the day. And although this might not be exactly considered a home movie, I still see a few people doing “their thing”, with off the shelf equipment.

Think about it.

If Hollywood can open up to the public like this, just imagine how many more stories will be told, how many more movies will be made, and how many more people will be inspired. It’s tremendous, and it’s happening now.

post authorConstantinos Demetriadis

Constantinos Demetriadis,

Constantinos Demetriadis is a full time freelancer working from his personal digital design studio "Lovely Productions", basd in Athens, Greece.

In 1998 he earned his Bachelor of Arts in Industrial Design, but at the same time he got acquainted to the internet, which ultimately won his heart.

His professional career started when, in 1999, he started working for HellasNet as a Web Designer, and in a very short period he obtained the position of Art Director for FUTURENEED, a business unit of the same company. Since then he has been actively involved in numerous award winning projects, with the highlight in 2002 when he won the Ermis Gold and Grand Ermis for the site of Naftemporiki. Other awarded projects include the personal site of Demis Nikolaides (2003), FORTHnet’s portal site (2004) and the Ermis Awards site (2005).

His client roster includes BP, Coca-Cola, Lenovo, DHL, Interamerican, Naftemporiki and OTENET among others.

On a personal level, he has been involved in the creation and development of ProjectNeo, a Greek design community which launched in November 2000. In 2003 it was awarded an Ermis Gold in the Amateur / Non Commercial Sites category. ProjectNeo ended its journey in November 2005, when it reached a full 5 years in operation.

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