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- Eye Tracking: Best Way to Test Rich App Usability
Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings ...
Article - James Breeze - March 19, 2010 - 9 comments - 0 attachments
- 23 Actionable Lessons from Eye-Tracking Studies
Virtualhosting.com has a great summary of how users interact with web sites. A must read for anyone that builds web sites or has one. (via Seth Godin) Article No: 237 ...
Article - Howard Mann - November 21, 2007 - 4 comments - 0 attachments
- Conversion Rate Optimization - Part 2
In part one of this two-part series we introduced and reviewed the basic concepts of conversion rate optimization and how Google’s Web Optimizer – a free tool from Google – can help improve your conversion rate, delivering fewer browsersmaking tire ...
Article - Frederick Townes - June 06, 2007 - 0 comments - 0 attachments
- Conversion Rate Optimization - Part 1
Google takes the leading role Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization ( SEO ). After all, you can’t make a sale if visitors aren’t reaching your ...
Article - Frederick Townes - May 30, 2007 - 1 comment - 0 attachments
- Article Design and Eyetracking
Interesting article that shows how the design of print articles impacts retention and comprehension. Article No: 133 Authors: ...
Article - Howard Mann - March 14, 2007 - 0 comments - 0 attachments