Tom Broxton leads the Monetization and Devices User Experience teams at YouTube, working to balance the needs of advertisers content creators and viewers through TrueView skippable ads and other formats. Previous achievements include the recently launched AdWords for video, the self serve tool for video advertisers on the Google Display Network and Insight, YouTube’s first generation video analytics tool. He’s studied viral videos extensively and co-authored a paper on their spread across social networks (Catching a Viral Video, 2010 IEEE SIASP@ICDM). Prior to YouTube Tom worked as a designer, consultant and creative lead in the UK with organisations such as the United Nations Development Program, local government bodies, Brandwatch and UpMyStreet.com, he was a key contributor to the early versions of the BBC News Online website.