Todd Zaki Warfel is President and founder of Messagefirst, a Philadelphia-based design research consulting firm, where he blends research and design to evolve products in innovate and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He’s rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, CitiGroup, Comcast, Cornell University, IntraLinks, Hartford, Motorla, Palm, Sallie Mae, and SBC. Todd currently lives in Philadelphia, blogs at toddwarfel.com, and is author of the book on prototyping A Practitioner’s Guide to Prototyping.