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Suzie Mitchell

Founder, CEO | Clear Writing Solutions

I have spent more than 25 years working with companies developing their marketing and communications strategies.  Clear Writing Solutions is a division of Mitchell Research & Communications, Inc, a market research firm has conducted hundreds of attitude and awareness surveys examining Boomer and Senior behaviors.  I have a BA in journalism from Michigan State University, been published in numerous magazines and newspapers. I also wrote a chapter on mobile app use and Boomers for the book Everything You Need to Know About Mobile Apps. 

Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.

Article by Suzie Mitchell
Share:Romancing the Boomer
6 min read
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Baby Boomers represent a huge and influential customer base for your designs—winning their loyalty requires a safe and easy experience.

Article by Suzie Mitchell
Share:Simple and Secure Sites Keep Boomers Happy
4 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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