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Stephen Powers

Vice President, Research Director | Forrester Research

Stephen serves application development and delivery professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
Share:Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
4 min read
contextualization-is-key-small

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