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Ron Rogowski's picture

Ron Rogowski

Forrester Research

BIO

Ron is a Vice President and Principal Analyst serving Customer Experience professionals at Forrester Research. He leads Forrester’s research on how to develop and execute digital strategies that unify customer experiences across touchpoints.

ON THE WEB

Articles By This Author

Scenario Design Unifies The Splinternet Experience
Managing user experience across several digital touchpoints requires an understanding of consumers' behaviors and goals.
September 10, 2012
Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
What "location, location, location" is to real estate, "context, context, context" is to user-centered design.
March 11, 2013
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UX Resources

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By Susan Weinschenk
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