Rebecca Flavin is CEO at EffectiveUI, where she is responsible the company’s overall vision, user experience innovation, core values, and strategic direction for growth and financial health. She oversees developing high-performance teams that can help drive top line revenue and high profitability, while achieving client and employee satisfaction. In addition to building and strengthening brand awareness and position in the marketplace, she is responsible for communicating the importance of exceptional user experiences in driving business value. She is a board member for the Society of Digital Agencies (SoDA), and is involved in Forrester’s Technology Marketing Executive Council, CSIA, AMA, IxDA, RIA, and Emergency Technology Group.