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Megan Burns

Principal Analyst | Forrester Research

Megan Burns is a Principal Analyst at Forrester Research, serving customer experience professionals. She is a leading expert on measuring customer experience, benchmarking a company’s ability to deliver great customer experience, estimating the ROI of customer experience improvements, and getting executives to actively participate in the customer experience transformation.

Companies that are eager to create superior customer experiences must repair, elevate, optimize, and differentiate their CX programs and initiatives.

Article by Megan Burns
Share:Four Steps to Customer Experience Maturity
4 min read
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