John Caldwell is a Principal Editor at Intuit, working on their popular line of web and mobile TurboTax applications. Among his accomplishments, he helped design and launch SnapTax, the first ever start-to-finish tax preparation application for iPhone and Android. John is a writing and innovation coach with over 15 years experience as a professional writer and editor. In addition to user experience, he has worked in magazine and broadcast journalism, and continues to write on a wide array of topics, from tech to travel.