Brad is a lead user experience designer in St. Louis, MO. Over the course of his career he has helped clients in the financial, health care management, public utilities, and pharmaceutical management industries. He's provided them with deep insight into their customer and users needs, and designed engaging experiences that were catered directly for those needs.

As a Lead User Experience Designer at Perficient XD, he has performed a variety of UX activities that allows him to build an empathic link to a variety of people that directly informs his work. These activities cover the full spectrum of research, modeling, design, and testing. He's facilitated various workshops with key business and technical stakeholders to craft a strategy to address the needs and problems that are identified during the workshops.

Brad's passion in user experience is centered around the modeling of data gained from user research and the creation of interactive prototypes and wireframes. He has presented on these topics at a variety of conferences. He also helps coach and mentor others who are new, or soon-to-be-new, to the user experience field. Brad is also one of the co-authors of Designing The Conversation: Techniques for Successful Facilitation

When he's not working, writing, or presenting, he spends his free time playing with his son, Tristan. Tristan constantly reminds him not to take anything for granted and the best way to learn anything new is to get down and dirty with it.