UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 743 October 10, 2011

It's Time to "Climb Out" and Rethink the User Experience!

The Bathroom Blogfest, now in its sixth year, urges you to “climb out” of the murky sewer pot of mixed economic signals, unfocused political agendas, and undifferentiated conventional experiences that surround us globally. Only by climbing out can we put into action fresh thinking and innovative solutions that combine user-focused design sensibilities with intuitive processes that can transform a business’ overall experience.

Bathroom Blogfest takes place the last week in October. During that time, bloggers relate the yearly theme to bathrooms from the perspective of their blog’s area of focus. Posts encompass user experience perspectives ranging from sociology, marketing, research, psychology, retail and the environment, to bathroom design and materials. Those participating—over 30 bloggers focused on user, reader, customer, patient, and other human experiences—invite you to consider what “climbing out” means for your organization, products, services, customers, and experiences. What aspects of current scenarios don’t work? How can they be re-imagined? By creating online conversation about the user experience and bathrooms, we can improve it. Radically!

You may be wondering: what’s the fascination with bathrooms? Well, that’s easy. Although bathrooms have come a long way, they remain symbolic of overlooked or unmentioned spaces that are ignored, forgotten, and not cared for despite being universally necessary.

In many spaces—offices, retail spaces, movie theaters, etc.—the overall experience breaks down at the bathroom. Innovative thinking gets checked before even reaching the stall door. What a shame, especially when creativity in these dismal spaces can be so transformative!

Customers and users demand more. They have come to expect intuitive, user-focused design solutions and collaborative problem-solving facilitated through digital interactions. They express genuine overall curiosity about how to do more and better with less. Imagine, then, the opportunities for breakthrough thinking about bathrooms!

From Bill Gates reinventing the toilet to turning social taboos into innovative products, don’t you find the possibilities intriguing? When you read from UX Magazine Think Outside The Box, But Don’t Forget the Box Exists, doesn’t “climbing out” come to mind?

Will you join in on Bathroom Blogfest 2011 and create discussion around bathrooms and similar spaces? Will you share your reactions to “climbing out?” Will you envision with us how climbing out can transform and delight? We welcome your participation.

Here’s how to take part in Bathroom Blogfest 2011:

Thank you for joining in and climbing out with us!

 

ABOUT THE AUTHOR(S)

User Profile

Christine B. [C.B.] Whittemore, chief organization & inspiration officer for the yearly Bathroom Blogfest, is also chief simplifier of Simple Marketing Now LLC, a marketing communications consultancy. She has been immersed socially and digitally since 2006 when she launched her first blog, Flooring The Consumer, about the customer retail experience. She blogs about social media & content marketing on Simple Marketing Blog. Christine obtained an MBA in Marketing from Columbia Business School and a BA in Art History from Smith College. Follow her on Twitter at @cbwhittemore.

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The bathroom experience is intended to be somewhat private, is it not? Yet getting to the point where we can all appreciate and enjoy that privacy is what I look forward to talking about during Bathroom Blogfest 2011! I'll be talking with people who help bathroom dreams come true.. and who integrate convenience and comfort into our bathroom experience... I look forward to your comments. Chris Woelfel - www.artcraftgmt.com