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The Psychology of Trust in AI: Why “Relying on AI” Matters More than “Trusting It”

Trusting AI isn’t the goal — relying on it is. This article explores why human trust and AI reliance are worlds apart, and what UX designers should focus on to make AI feel dependable, not human.

by Verena Seibert-Giller

4 min read

The Psychology of Hot Streak Game Design: How to Keep Players Coming Back Every Day Without Shame

Game Design, Hot Streaks, Player Engagement, Psychology, User Retention

IDEAS IN BRIEF

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Designing with Psychology to Make Products Stick

Design Psychology, Design Thinking, Product Design, Psychology, UI Design, UX Design

IDEAS IN BRIEF

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AI Adoption is an Act of Self-Disruption

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Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Designing the Invisible between humans and technology: My Journey Blending Design and Behavioral Psychology

Artificial Intelligence, Cognition, Design Psychology, Human-Centered AI, Human-Computer Interaction, Interaction Design, Psychology and Human Behavior, UX Design

Designing for AI goes beyond buttons and screens; it’s about building invisible connections of trust, understanding, and psychology between humans and technology.

Article by Anina Botha

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October 7, 2025

4 min read

The Long Conversation Problem

AI Alignment, AI Ethics, Artificial Intelligence, Human-Computer Interaction, Psychology, UX Design

When AI safety turns into visible surveillance, trust collapses. This article exposes how Anthropic’s “long conversation reminder” became one of the most damaging UX failures in AI design.

Article by Bernard Fitzgerald

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October 2, 2025

9 min read

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