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IDEATION - Selling to Machines
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Member essay by contributing editor Josh Tyson, tied to Selling to Machines ideation. Not a member? Join free.
Members Essay
Selling to Machines  ·  Don Scheibenreif · S7E16

Usurper, My Collaborator

Would I compromise my own judgment by taking advice from the big, bad prediction machine?

For as long as I can remember, I’ve wanted to be a writer. As a chosen occupation, it’s been rocky and mercurial. High highs. Low lows. I’ve written magazine features, screenplays, and newspaper cover stories. I’ve also penned advertorial restaurant reviews and step-by-step instructions on how to get personalized plates from the DMV. What’s kept me at it, is the opportunity to learn new things.

During the pandemic, I reconnected with Robb Wilson, who I met more than a decade ago while working as the managing editor of this very publication (which he owns). We spent over a year having conversations about his work on what we were then calling conversational AI. He’d been fascinated with it for decades.

To grossly oversimplify his thesis, user interfaces that people can talk to rather than stare at will free up more time to spend interacting with other humans. It is insanely difficult to put the technology to work in ways that would bring about this systemic change, but we set out to show organizations how to do it. As a writer, it was a beautiful surprise when Age of Invisible Machines became a bestseller, but the bigger surprise came a few months later with the arrival of ChatGPT.

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