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From Safeguards to Self-Actualization

What happens when AI stops refusing and starts recognizing you? This case study uncovers a groundbreaking alignment theory born from a high-stakes, psychologically transformative chat with ChatGPT.

by Bernard Fitzgerald

11 min read

From Safeguards to Self-Actualization

The Mirror That Doesn’t Flinch

July 1, 2025

by Bernard Fitzgerald

10 min read

AI Alignment, AI Ethics, Artificial Intelligence, Human-AI Interaction, UX Design

IDEAS IN BRIEF

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AI Agents in Customer Service: 24×7 Support Without Burnout

June 26, 2025

by Josh Tyson

6 min read

Agentic AI, Artificial Intelligence, Conversational AI, User Experience

IDEAS IN BRIEF

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Why Gemini's Reassurances Fail Users

June 24, 2025

by Bernard Fitzgerald

6 min read

AI Alignment, AI Ethics, AI Transparency, Artificial Intelligence, Google Gemini, Human-AI Interaction, LLM, Machine Learning, Product Design

IDEAS IN BRIEF

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Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Building an Advanced Digital Assistant with Morgan Stanley

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Everyone’s a 10x Employee now. But at What Cost?

Artificial Intelligence, Product Design, UI Design, UX Design

AI is raising the bar for everyone, but what happens when the space to learn, fail, and grow quietly disappears?

Article by Thasya Ingriany

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June 19, 2025

6 min read

Have SpudGun, Will Travel: How AI's Agreeableness Risks Undermining UX Thinking

AI Ethics, AI in UX, Artificial Intelligence, ChatGPT, Design Thinking, Design Tools and Software, Human-Centered Design, LLM, Research Methods and Techniques, UX Research

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner

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June 17, 2025

22 min read

Agentic AI: Fostering Autonomous Decision Making in the Enterprise

Agentic AI, Artificial Intelligence, Enterprise AI

Discover how agentic AI is reshaping enterprise operations — unlocking smarter decisions, personalized automation, and a path toward self-driving organizations.

Article by Josh Tyson

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June 12, 2025

6 min read

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