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Xenia Avezov

I am an applied researcher and insights leader with a multidisciplinary background in social sciences and 10 years of experience designing and executing research roadmaps and projects. I have worked as a leader and researcher in a variety of industries and domains among them health tech, E-commerce, gaming, and international policy. I focus on foundational and strategic research, connecting core human experiences and business perspectives. Making the complex tangible & driving impact through empathy is what I am here to do.

A case study: Uncover the user’s world with systems thinking

  • Behavioral Science, Customer Experience, Empathy, Usability, UX Education, UX Magazine

The power of secondary research series, II. Secondary research reveals the world in which our current or future users live. Without having a clear view on this system one can end up solving the wrong problems.

Article by Xenia Avezov
IDEAS IN BRIEF
A case study: Uncover the user’s world with systems thinking
  • Systems thinking can help scope a secondary research for both scale and depth using a health-tech case study.
  • If UX people don’t have a clear view in this system, they might end up with a shallow understanding of user challenges that can lead us to solving the wrong problems.
  • Xenia Avezov, User researcher & Insight Leader, gives a few examples of applying systems thinking to the case study:
    • System 1: The health care system
    • System 2: The patient’s system biology
  • It’s essential to be able to find the right product goal that depends not only on your knowledge of patients’ attitudes and behaviors but also on a clear view of the worlds that affect your users.
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