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Toni Ferro

Toni Ferro is a PhD candidate in the department of Human Centered Design & Engineering at the University of Washington. She worked at Intel Corporation as a software project manager for 12 years before returning to graduate school. She now studies the use of publicly available online services (PAOSs) to conduct day-to-day work.

    The Real Problem with “The Expert”

    • Business Value and ROI, Design, Personal and Professional Development, Project Management, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

    Popular satirical video “The Expert” exposes the need for UX practitioners who can effectively communicate technical information to clients.

    Article by Toni Ferro
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    7 min read
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