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Tom Guarriello

<p>Tom Guarriello has a Ph.D. in psychology. He’s Chief Idea Officer and principal in TrueTalk, Inc., a management consulting firm. After two decades as a clinician, he’s spent the last 15 years thinking and writing about businesses and consulting with a wide variety of companies in the areas of innovation, leadership and effectiveness.</p>
<p>Find out more about TrueTalk on <a href=”https://.truetalknow.com”>their website</a>. You can find Tom’s most recent ideas can be found on <a href=”https://.truetalkblog.com”>his blog</a>.</p>

Experiencing Experience

Heuristics, Personas, Psychology and Human Behavior, Strategy

Experience is everywhere from cave paintings to broadband websites but what exactly is it? Read psychologist Tom Guarriello’s primer on defining and designing experience.

Article by Tom Guarriello

October 10, 2006

9 min read

Tom Guarriello

Experiencing Experience

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