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Toby Trachtman

UX Designer | Freelance

Toby Trachtman is a UX Designer who uses his acting skills to empathize with users and solve their problems. When not UXing, he likes to spend time with his wife and their 1.5 year old daughter. He firmly believes that UX and UI are two separate (and equally important) skill sets and that properly executed, experience design can change the world. Due to Covid-19, he is currently looking for his next big challenge. You can find Toby on LinkedIn https://.linkedin.com/in/tobytrachtman/. 

Your Design is Great, But Who Am I Talking to?

  • Artificial Intelligence, Behavioral Science, Business Value and ROI, Conversational Design, Customer Experience, Emotion, Empathy

Conversational Design has become the industry standard for VUI. By crafting “Product Personas”, we can create a unified and engaging voice for our product.

Article by Toby Trachtman
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Share:Your Design is Great, But Who Am I Talking to?
7 min read

What Tools does 15 Years in the Theater give to a UX Designer?

  • Design, Emotion, Empathy, Human factors, Personas, Storytelling

From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.

Article by Toby Trachtman
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Share:What Tools does 15 Years in the Theater give to a UX Designer?
3 min read
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