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Skyhook Wireless

Skyhook Wireless is a worldwide leader in location. In 2003, Skyhook gathered the world’s Wi-Fi access points and combined them with GPS and cell tower locations to build a global, 1st-party network providing the fastest, most accurate and battery-friendly location results. Today, Skyhook handles billions of requests, powering location and context for devices, apps, publishers, ad-tech, wearables, media, mobile device management, digital rights management, device recovery and more. Skyhook Wireless is a wholly owned Subsidiary of Liberty Media and True Position. To learn more about Skyhook, please visit skyhookwireless.com.

    Designing for Place at The Home Depot

    • Android, Apple iOS, Business Value and ROI, Content and Copy, Customer Experience, Design, Design Tools and Software, E-commerce, Interface and Navigation Design, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Technology, Ubiquitous Computing, Usability

    Using “appticipation” and location-based data to reimagine The Home Depot’s mobile shopping experience.

    Article by Mike Schneider, Skyhook Wireless
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    5 min read
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    Introducing a New World of Possibilities with “Appticipation”

    • Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Strategy, Technology, Ubiquitous Computing, Usability

    Armed with contextual data about your users, you can better categorize and personify them and customize app features for them.

    Article by Mike Schneider, Skyhook Wireless
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    Share:Introducing a New World of Possibilities with “Appticipation”
    4 min read
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    Make Your App Vital By Reaching Out to Users in Context

    • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Data visualization, Design, Design Tools and Software, Development, Flow and Immersion, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Technology, Usability, Working With Stakeholders

    If you want to give users an experience they can’t live without, your app functionality should take location data into consideration.

    Article by Skyhook Wireless, Mike Schneider
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    Share:Make Your App Vital By Reaching Out to Users in Context
    4 min read
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