Skyhook Wireless

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Using “appticipation” and location-based data to reimagine The Home Depot’s mobile shopping experience.

Article by Mike Schneider, Skyhook Wireless

5 min read

Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Strategy, Technology, Ubiquitous Computing, Usability

Armed with contextual data about your users, you can better categorize and personify them and customize app features for them.

Article by Mike Schneider, Skyhook Wireless

4 min read

Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Data visualization, Design, Design Tools and Software, Development, Flow and Immersion, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Technology, Usability, Working With Stakeholders

If you want to give users an experience they can’t live without, your app functionality should take location data into consideration.

Article by Skyhook Wireless, Mike Schneider

4 min read

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