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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Sirte Pihlaja

Shirute · Partu AI
Sirte Pihlaja

Sirte Pihlaja is CEO of Shirute, Finland&rsquo;s first CX design agency, and co-founder and CXO of Partu AI, a platform helping companies become discoverable and trusted by AI agents and search. A Certified Customer Experience Professional (CCXP), she combines CX strategy, service design, and AI visibility expertise across advisory work, keynotes, and workshops, including LEGO&reg; Serious Play&reg; sessions for leadership teams. Sirte hosts the AI Experience Podcast and co-authored <em>Customer Experience 2, 3, and 5</em>.

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025