Sirte Pihlaja

Sirte Pihlaja is CEO of Shirute, Finland’s first CX design agency, and co-founder and CXO of Partu AI, a platform helping companies become discoverable and trusted by AI agents and search. A Certified Customer Experience Professional (CCXP), she combines CX strategy, service design, and AI visibility expertise across advisory work, keynotes, and workshops, including LEGO® Serious Play® sessions for leadership teams. Sirte hosts the AI Experience Podcast and co-authored Customer Experience 2, 3, and 5.