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Simon Heather

Simon is a Director in IDEO’s NY studio, an experienced creative leader running multidisciplinary teams of designers at IDEO for a few years in retail, real estate, financial services, tech, etc. He’s also taught design and innovation at NYU, Venture for America, and mentored entrepreneurs at New Museum’s Incubator. As the Business Design Lead of the NY studio, he’s a true hybrid with depth in both creative product and service development and business strategy.

6 Ways to Design Value into Your Membership Model

  • Accessibility, Customer Experience, Empathy, Human factors, Psychology and Human Behavior

The promise of recurring revenue sustained customer loyalty drives companies across industries to adopt a subscription-based “membership” business model.

Article by Simon Heather, Alice Kogan
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9 min read

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