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Shoaib Mahmud

I’m Shoaib Mahmud, a Product Designer with a background in Software Engineering. Worked with numerous startups in the US, Bangladesh, and Singapore overseeing project life cycles, including user research, wireframes, UIs, and prototypes. Currently working at Toptal as a Product Designer.

Push Notification Best Practices: 7 Questions Designers Should Ask

  • Customer Experience, Design, Mobile Applications, Product design

Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Article by Shoaib Mahmud
IDEAS IN BRIEF
Push Notification Best Practices: 7 Questions Designers Should Ask
  • Push notifications are a powerful tool for engaging mobile app users, but they can be annoying if not used effectively.
  • To launch a successful push notification strategy, consider the following key factors:
    • Use push notifications only in the appropriate format for your message.
    • Ensure that notifications are sent at the right time.
    • Personalize notifications to improve relevance to the user.
    • Use concise, clear, and simple copy in your notifications.
    • Consider using deep links for a better user experience.
    • Choose the best delivery method and frequency based on research.
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