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Season 7—Spring 2026 · 18 episodes · Through-line: the human architecture of institutional change

Boring AI
is Good AI

Gordon

Why AI Scaffolding
Matters More than Use Cases

Decentralized
AI is the Future

Canonical
Knowledge is Key

What AI as
Cheap Prediction Means

Cheap Prediction,
Expensive Change

Folk Law &
Fax Machines

Inside The
Infinity Machine

Crisis Is
Your Opening

The Confabulation
Machine

No Strategy
Without Vision

When Agents Have
Wallets, Trust Is Currency

Nuclear Fusion,
No Power Lines

The Checklist Your
Deck Is Missing

Knowing Before
Doing

The Pyramid Was
Always Wrong

Structure Before
Features

Selling to
Machines

What Agentic
Orchestration Actually Means

You Are the
Circumstances

Godin ← Latest

Guest of the Practice · Contributing Author

Seth Godin

Author of The Knot · 21 bestsellers

Seth Godin, renowned as an entrepreneur, best-selling author, and speaker, has left an indelible mark on the world of marketing and leadership. With 21 best-selling books to his name, including "The Dip" and "Purple Cow," Seth's insights have inspired countless individuals globally, reflected in his induction into both the Direct Marketing and Marketing Halls of Fame.

On Invisible Machines

1 episode

Crisis Is Your Opening

S7 Ep. 7 · Invisible Machines

Crisis Is Your Opening

Most organizations treat crisis as a failure state. Marina Nitze treats it as a window. The five indicators that distinguish a useful crisis from chronic dysfunction—and the toolkit for standing up a crisis engineering center in hours, not weeks.

◆ Open the ideation

Contributions to UXM

1 piece

1

Class of 2026

You Are the Circumstances—Episode Transcript

2026-09-22◆ Class of 2026

Ideations

1 cluster

The Useful Crisis

S7 Ep. 4 · 7 pieces · April 2025