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Samantha Wolhuter

Chief Executive Officer | On The Run

I am a marketing professional skilled in content and creative strategy. I have both a strong strategic and creative background. I have experience in through-the-line advertising, working on some of the world’s biggest and greatest brands, ensuring that I have keen insight into brand building. I have experience in B2C and B2B marketing, and I currently work within the digital marketing industry. I am one of the few in the industry pioneering the importance of real content strategy.

Micro-interactions provide feedback by users know the status of an interaction, like a loading bar. Helping users see real-time results give a sense of control.

Article by Samantha Wolhuter
Share:Micro-interactions in UX: The art of subtlety
5 min read

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