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Poornima Vijayashanker

Poornima was as a founding engineer at Mint.com. After Mint was acquired by Intuit, she decided it was time to go from being a founding engineer to a founder! She started BizeeBee, out of a passion for yoga, which grew out of a 6 year practice. BizeeBee helps fitness businesses with customer management, and currently services private instructors and studios around the country. She is also the founder of Femgineer, a business that helps tech professionals and entrepreneurs, especially women, level up their careers.

Differentiating with Design

  • Business Value and ROI, Consumer products, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Onboarding, Product design, Project Management, Research Methods and Techniques, Software, Strategy, Technology, Usability, User Adoption, Visual Design

In an excerpt from her new book, How to Transform Your Ideas into Software Products, Mint.com’s founding engineering shows how strategic design can give you an edge.

Article by Poornima Vijayashanker
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