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Pavel Samsonov

Pavel Samsonov is a New York-based UX leader exploring the applications of design as a decision-making framework for all areas of product development. He currently builds design practice and leads innovation engagements at AWS. His approach to product & design draws on his experience managing enterprise product teams at Bloomberg, design-driven rapid prototyping in the start-up world, traditional graphic design education, and an academic background in human-computer interaction.

    UX Design Begins With Content. Don’t Outsource It to AI

    • Artificial Intelligence, Content and Copy, Content Strategy
    Article by Pavel Samsonov
    IDEAS IN BRIEF
    UX Design Begins With Content. Don’t Outsource It to AI
    • The article emphasizes the critical importance of content in UX design, warning against the reliance on AI-generated content and underscoring the foundational role content plays in the user experience.
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    Share:UX Design Begins With Content. Don’t Outsource It to AI
    2 min read

    No, AI User Research is Not “Better Than Nothing”—It’s Much Worse

    • Artificial Intelligence, Defining AI, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

    Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

    Article by Pavel Samsonov
    IDEAS IN BRIEF
    No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
    • The article critiques the growing trend of substituting human-centered design processes with AI-generated insights, highlighting the potential pitfalls and implications for design quality and user experience.
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    Share:No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
    6 min read

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