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Nikki Anderson

User Research Lead | Zalando SE

Nikki is a User Research Lead and Instructor with 8 years of experience. She has worked in all different sizes of companies, ranging from a tiny start-up called ALICE to the large corporation, Zalando, and also as a freelancer. During this time, she has led a diverse range of end-to-end research projects across the world, specializing in generative user research.

Nikki also owns her own company, User Research Academy, a community and education platform designed to help people get into the field of user research, or learn more about how user research impacts their current role. User Research Academy hosts online classes, content, as well as personalized mentorship opportunities with Nikki. She also writes as a contract writer at dscout and Dovetail. In addition to writing about user research, she writes psychological thrillers and fantasy novels.

Feeling like a fraud? Everyone can experience impostor syndrome when trying something new and user researchers aren’t an exception. However, there are ways to ease this feeling and embrace the fear of failure. It’s time we started dealing with impostor syndrome. Let’s find out the ways to do that.

Dealing with Impostor Syndrome as a User Researcher
  • Nikki Anderson-Stanier, Founder at User Research Academy, shares her perspective on:
    • Their definition of imposter syndrome
    • Author’s experience of managing impostor syndrome throughout her career
    • Ways impostor syndrome manifests in user research
  • There are some ways to ease the feeling of being an impostor and embrace the fear of failure:
    • Try a different method or push yourself to present research in a new way.
    • Learn how to take feedback in stride.
    • Own and celebrate your achievements.
    • See yourself as a work-in-progress.
    • If you don’t know, ask for help.
    • Remember you are the expert on this subject.
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