Nikki is a User Research Lead and Instructor with 8 years of experience. She has worked in all different sizes of companies, ranging from a tiny start-up called ALICE to the large corporation, Zalando, and also as a freelancer. During this time, she has led a diverse range of end-to-end research projects across the world, specializing in generative user research. Nikki also owns her own company, User Research Academy, a community and education platform designed to help people get into the field of user research, or learn more about how user research impacts their current role. User Research Academy hosts online classes, content, as well as personalized mentorship opportunities with Nikki. She also writes as a contract writer at dscout and Dovetail. In addition to writing about user research, she writes psychological thrillers and fantasy novels.