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Montgomery Singman

Montgomery (Monte) Singman is Managing Partner at Radiance Strategic Solutions, specializing in connecting developers with Chinese publishers and bringing celebrity licenses to Asian markets. With 39 years in gaming, he has generated over $100M in revenue, licensing 50+ major titles, including Monument Valley, Toy Blast, GardenScapes, and Sonic the Hedgehog into China. Monte’s career includes iconic roles as lead programmer on EA’s John Madden Football, technical lead on Capcom’s Street Fighter series, and studio director on Atari’s Test Drive franchise. As a serial entrepreneur, he founded Zona Inc. (acquired by Shanda Games in 2003) and Radiance Digital Entertainment (acquired by iDreamSky in 2013). Fluent in English and Mandarin, he serves as an honorary professor at Shanghai Theatre Academy and founded the IGDA Shanghai Chapter.

The Psychology of Hot Streak Game Design: How to Keep Players Coming Back Every Day Without Shame

  • Game Design, Hot Streaks, Player Engagement, Psychology, User Retention

What makes players keep coming back? This piece explores the psychology of hot streaks — how momentum, perception, and smart design can turn short wins into lasting engagement.

Article by Montgomery Singman
IDEAS IN BRIEF
The Psychology of Hot Streak Game Design: How to Keep Players Coming Back Every Day Without Shame
  • The article shows how hot streaks tap into players’ psychology, turning momentum into motivation.
  • It highlights the hot-hand fallacy, where players overestimate their chances of continued success.
  • The piece argues that ethical streak design should enhance engagement without exploiting addictive behavior.
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