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Mike Wittenstein

CEO | Storyminers

Mike Wittenstein is an expert at strategy, change, experience design, and story. He helps leaders get their strategies so clear, their people want to make them real. Mike founded Storyminers in 2002. Since then, he and his teams have served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. On-stage and on-line, Mike’s thought-provoking presentations, consulting, and coaching prepare professionals to take early advantage of what’s coming next.

    Why The Best Measure Of Customer Value Is The Value You Provide To Your Customers

    • Behavioral Science, Customer Experience, Design Theory, Emotion, Empathy

    Customers don’t care what they’re worth to you. They want value from you. That’s what keeps them coming back to you and referring you.

    Article by Mike Wittenstein
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    6 min read
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