The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack  |  UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Max Louwerse

UX Magazine Fellow
Max Louwerse

Prof. dr. Max M. Louwerse is Professor in Cognitive Psychology and Artificial Intelligence at Tilburg University, The Netherlands, and author of the popular science book “Keeping those Words in Mind: How Language Creates Meaning”. His work focuses on human and artificial minds. Louwerse published over 170 articles in journals, proceedings, and books in cognitive science, computational linguistics, and psycholinguistics, educational psychology and educational technologies. Louwerse served as principal investigator, co-principal investigator, and senior researcher on projects acquiring over $20 million in both the United States and the Netherlands. His current research projects focus on embodied conversational agents, learning analytics, and language statistics. For more information: maxlouwerse.com

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025