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Mauricio Cardenas

Mauricio Cardenas is a technology and product strategy leader with over 23 years of experience in AI-powered SaaS, automation, and digital transformation. As Director of Technology & Innovation at Orchest Automation, he drives the creation of enterprise platforms that optimize telecom service delivery, accelerate execution, and enable data-driven decisions. He has led cross-functional teams across Latin America, the United States, and Europe, bridging business vision with technical execution to deliver scalable solutions. An MSc in Business Intelligence with multiple agile certifications, Mauricio is a recognized voice in automation, SaaS growth, and digital ecosystems.

The Quintessential Truths of How to Shape AI as a Business Product Integrator Instead of Generative Facilitators

  • Artificial Intelligence, Human-Centered AI, Product Management, UX Design

Discover how AI can truly empower professionals, guide decisions, and seamlessly integrate into workflows, making work smarter, not harder.

Article by Mauricio Cardenas
IDEAS IN BRIEF
The Quintessential Truths of How to Shape AI as a Business Product Integrator Instead of Generative Facilitators
  • The article argues that AI should act as a business product integrator, not just a generative facilitator.
  • It also emphasizes guiding users, building trust through transparency, improving efficiency, and handling edge cases gracefully.
  • The piece highlights real-world examples where AI-enhanced workflows, supported decision-making, and strengthened professional confidence.
  • It concludes that AI’s true value lies in integration, context-awareness, and UX, transforming processes rather than impressing with novelty.
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