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Martin Lorenz

Dr. Martin Lorenz is a graphic designer and educator known for his work in flexible visual systems in communication design. He graduated from the Royal Academy of Art in The Hague, Netherlands, and holds a Ph.D. from the University of Barcelona, Spain. Co-founder of TwoPoints.Net, he teaches at Elisava in Barcelona and the Film Academy of Ludwigsburg. He also leads Conversational Design at Dark Matter Labs.

7 Things I Learned About Systems

The following text is a shortened transcript of the lectures I gave in the Fall of 2023 at Elisava Master Talks, Blanc Festival and Pau Barcelona.

Article by Martin Lorenz
IDEAS IN BRIEF
7 Things I Learned About Systems
  • The article explores the author’s evolving understanding of system design through seven key lessons learned from their professional experiences, emphasizing:
    • the importance of flexibility
    • collaboration
    • accountability,
    • and sustainability in contemporary design practices.

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