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Martijn Zwart

Design Leader and corporate innovator currently working at ABN AMRO Bank, the Netherlands as Head of Innovation Design. The Innovation Design team of ABN AMRO enables internal start-ups to generate and execute bold ideas by tapping into our UX / UXR and Experiment Design expertise and staying focused on the end-user and their behaviour to create the future of banking together. With a background in Industrial Design Engineering, UX Design, as start-up founder and University lecturer, I’m able to connect the dots needed within a corporate innovation setting to create positive impact together.

The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

  • Customer Experience, Design, Design Tools and Software, Employee Experience, Employment and Hiring, Usability, UX Education, UX Magazine

With the start of Covid-19 two years ago, we at ABN AMRO Innovation set up a remote-first UX team from scratch. And guess what? It works! Here’s how we successfully went from zero to a team of seven.

 
Article by Martijn Zwart
IDEAS IN BRIEF
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team
  • This article outlines the three ingredients you need to set up a remote UX team:
    1. Purpose
    2. People
    3. Process
  • Keeping the aspects above in mind can help you to deliver value and create products that people will actually use.
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The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team
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