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Marcelo Brum

Hi there, I’m Marce, from Uruguay, I’m a Behavioral Designer at ingeniousbehavior.com. Been working in the design field for over 16 years – 9 of them related to tech-. I’m passionate about psychology and strategy and found my place in the world applying behavioral sciences to product design, doing my best to help people change behaviors for good.

Behavioral Design: What Is It? And Why Should You Learn To Apply It?

  • Behavioral Science, Conversational Design, Design, Design Theory, Psychology and Human Behavior, The rise of design

The opposite direction is the right one.

Article by Marcelo Brum
IDEAS IN BRIEF
Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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