Laith Ulaby is a User Experience Researcher at AnswerLab, a user experience research consultancy with offices in San Francisco and New York and Fortune 500 clients across the U.S. Over the last decade Laith has been immersed in the study of culture. He has conducted years of policy, academic, and user experience research on the power of communities and social networks. Starting his career as an academic at UCLA in ethnomusicology (the ethnographic study of music and popular culture) he has enjoyed his transition into applied research. Laith currently leads user research engagements for financial services, pharmaceutical, social media, and eCommerce clients across digital platforms.
