Katre Pilvinski is a UX and product strategist and founder of a UX consultancy, Global UXR — her third business venture. With a background in UX research, she has grown alongside her clients and product owners, expanding her expertise to provide not only research-driven insights but also strategic product and business advice. She helps startups and scale-ups turn user insight into a competitive advantage by connecting research with market positioning and growth strategy. Her work spans vision and positioning, research-led discovery, and roadmap development, guiding teams to reduce risk, accelerate product-market fit, and achieve measurable business impact.