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Juliette Laroche

Juliette Laroche is a Senior Industrial Designer at IDEO, based out of the San Francisco office. Her main passions lie in learning new storytelling techniques to help tell a product’s story best using new technologies. She has an innate curiosity for material innovation, AI, design innovation, and biodesign (biomimicry). She is committed to creating meaningful connections between people and their designed environments, using human-centered design and design thinking approaches to help solve complex problems.

    Designing Materials for Better Storytelling with Generative AI

    • Artificial Intelligence, Design

    Part of a series on prototyping with generative AI.

    Article by Juliette Laroche
    IDEAS IN BRIEF
    Designing Materials for Better Storytelling with Generative AI
    • This article discusses the role of materials in product design, the concept of designing new materials, and the use of digital tools and AI in material development.
    • The author highlights the impact of materials on product storytelling and encourages designers to consider materials in their design process, envisioning a desired world through material design.
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    4 min read
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