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John Caldwell

John Caldwell is a Content Design Strategist at Intuit, working on its popular line of web and mobile TurboTax applications. Among his accomplishments, he implemented a bold new strategy for voice and tone, and he helped design and launch SnapTax, the first ever start-to-finish tax preparation application for iPhone and Android. John is a writing and innovation coach with over 20 years experience as a professional writer and editor. In addition to user experience, he has worked in magazine and broadcast journalism, and continues to write on a wide array of topics, from tech to travel.

In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.

Article by John Caldwell
Share:Provocation Can Lead to Emotional Design
7 min read
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Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
Share:When and Where to “Woohoo”
6 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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