John Caldwell

John Caldwell is a Content Design Strategist at Intuit, working on its popular line of web and mobile TurboTax applications. Among his accomplishments, he implemented a bold new strategy for voice and tone, and he helped design and launch SnapTax, the first ever start-to-finish tax preparation application for iPhone and Android. John is a writing and innovation coach with over 20 years experience as a professional writer and editor. In addition to user experience, he has worked in magazine and broadcast journalism, and continues to write on a wide array of topics, from tech to travel.