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Jeevanantham Kathirvel

Experienced Interface Specialist with a demonstrated history of working in the design industry. Skilled in User Experience (UX), User Interface Design, and tools like Adobe XD, Adobe Illustrator, Adobe premiere pro, Adobe After Effects, and Adobe Photoshop. Strong engineering professional with a Bachelor of Engineering – BE focused in Computer Science from Erode Sengunthar Engineering College.

Case Study: UX Research On How Can We Better Understand The Way People Travel?

  • Accessibility, Customer Experience, Usability, UX Education, UX Magazine

A first user research project on how to better understand the way people travel

Article by Jeevanantham Kathirvel
IDEAS IN BRIEF
Case Study: UX Research On How Can We Better Understand The Way People Travel?
  • The author unpacks the behavioral change that the pandemic created for people planning vacations, and he provides solutions for traveling safely.
  • Stage 1 of the design process:
    • Quantitative/Secondary Research
    • Analyzing insights from the virtual users
  • Stage 2 of the design process:
    • User sets
    • User Personas
  • Stage 3 of the design process:
    • Ideation
  • Major takeaways from this project:
    • Unlearn to be perfect, iterate and test our work with the users
    • Research is where the real answers can be found
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11 min read
Case Study: UX Research on How can we better understand the way people travel?

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