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Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit forrester.com.

How Chief Customer Officers Are Driving Change

Customer Experience, Internal Company Dynamics, The Business of UX

Forrester’s research into the varying backgrounds, titles, tenures, and influence of CCOs.

Article by Paul Hagen, Forrester Research

January 31, 2012

3 min read

Making User and Customer Experience a Business Competency

Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Marketing and Brand, Strategy, The Business of UX

Forrester’s Harley Manning discusses customer and user experience strategy.

Article by Harley Manning, Forrester Research

December 14, 2010

18 min read

What’s Next for the Online Experience?

Accessibility, Customer Experience, Input devices, Interaction Design, Mobile Applications, Mobile Technology, Strategy, Web

Moira Dorsey of Forrester Research looks at the form the Web will take as it continues to evolve.

Article by Moira Dorsey, Forrester Research

June 21, 2010

4 min read

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