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Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit forrester.com.

    Making User and Customer Experience a Business Competency

    • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Marketing and Brand, Strategy, The Business of UX

    Forrester’s Harley Manning discusses customer and user experience strategy.

    Article by Harley Manning, Forrester Research
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    Share:Making User and Customer Experience a Business Competency
    18 min read
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    What’s Next for the Online Experience?

    • Accessibility, Customer Experience, Input devices, Interaction Design, Mobile Applications, Mobile Technology, Strategy, Web

    Moira Dorsey of Forrester Research looks at the form the Web will take as it continues to evolve.

    Article by Moira Dorsey, Forrester Research
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    Share:What’s Next for the Online Experience?
    4 min read
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