The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack  |  UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
Season 7—Spring 2026  ·  13 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan
Knowing Before
Doing
Hasbe ← Latest
Fellows › Emma Reeves
Contributing Author

Emma Reeves

Different
Emma Reeves

Emma Reeves is a Senior Consultant for Different in Sydney. Over the last 6 years she has worked with a wide range of clients across the financial services, media and retail sectors, helping them better understand their customers through design research. Emma has a BSc in Psychology from University College London.

Contributions to UXM

1 piece
1
Class of 2012

It's Business and It's Personal

2012-08-21◆ Class of 2012