David is a VP of User Experience in RBS. He has worked in design agencies, start-ups, businesses and corporations since 2007. Helping to evolve their experiences into multi-platform domains. David leads different design initiatives in RBS, guiding the design and implementation processes of UX in an agile environment. He also devotes his efforts to educating the organisation; guiding product managers and developers to think like a designer. Putting users in the center while balancing user and organisational needs.