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Darren Smith

Digital Product Leader and Manager, with over 20 years of experience in eCommerce and SaaS, working for some of the largest brands in Europe, North America, and APAC. I have helped companies manage the risk of product development with an iterative and value innovation (“build-measure-learn”) approach to product development. I collaborate with my partners and stakeholders to set and then operationalize strategy and vision. As a leader, I’ve built and led multi-disciplined creative & product teams, set practices and rituals to grow and maintain a high-quality bar, and developed the careers of those in my charge.

Head of Design is Dead, Long Live the Head of Design!

  • Design Leadership, Industry Trends, Influence, Product design, UX Design

The role of the Head of Design is transforming. Dive into how modern design leaders amplify impact, foster innovation, and shape strategic culture, redefining what it means to lead design today.

Article by Darren Smith
IDEAS IN BRIEF
Head of Design is Dead, Long Live the Head of Design!
  • The article examines the evolving role of the Head of Design, highlighting shifts in expectations, responsibilities, and leadership impact within design teams.
  • It discusses how design leaders amplify team performance, foster innovation, and align design initiatives with broader business goals, especially under changing demands in leadership roles.
  • The piece emphasizes the critical value of design leadership as a multiplier for organizational success, offering insights into the unique contributions that design leaders bring to strategy, culture, and team cohesion.
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