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Dana Kachan

Head of Marketing at GamesPad and BullPerks. Marketing strategist, business author, and international speaker. Author of the book “Business-Driven Digital Product Design.” PR consultant and brand advisor featured in European Digital Marketing Week Magazine. NFT, product design and sustainability enthusiast.

How The Russia-Ukraine War Is Affecting Digital Design

Article by Dana Kachan
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5 min read
How The Russia-Ukraine War Is Affecting Digital Design.

Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX

  • Customer Experience, Design, E-commerce, Gaming, Usability, UX Education, UX Magazine

Learn how to design a fintech application that makes financial management cool, transactions enjoyful, and money-saving entertaining.

Article by Dana Kachan
IDEAS IN BRIEF
Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX
  • This article explores practices for using gamification in financial tech applications.
  • Gamification is the technique of inserting game mechanics into non-game products.
  • Why Gamification Matters:
    • Higher conversion rates
    • Improvement of the user’s financial health
    • User engagement and loyalty
  • How to make fintech app gamification practices work out:
    • Give people the avatars
    • Gamify the onboarding and educational content
    • Design multiple ways for users to get rewards
    • Challenge your app users to meet goals
  • For your product to perform well, you need to understand what results you want to achieve by implementing gamification.
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4 min read
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Gamification in UX Design: Designing Fun Experiences for Serious Situations

  • Behavioral Science, Customer Experience, Emotion, Empathy, Gaming, Human factors

Gamification empowers designers to drive human emotions that automatically means a product becomes remarkable and stand-out.Gamification empowers designers to drive human emotions that automatically means a product has more chances to become successful because it gets the user’s reaction. It becomes remarkable and stand-out.

Article by Dana Kachan
IDEAS IN BRIEF
Gamification in UX Design: Designing Fun Experiences for Serious Situations


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4 min read

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